Friday, 12 December 2014

Planning - USP & Target Audience



Our target audience for our film is aimed at females between the ages of 13-18. This is because girls of this age can normally relate to what is going on in the film to their real lives but can also get entertainment out of it. We felt that this age was suitable for people of this age because many girls are experiencing problems like this of their own and also because of situations that occur in the film like relationships and arguments. 


Our USP (unique selling point) is that we are a low budget British company making a British film in an teen angst style. The film contains a popular athletic socialite and a bossy rich teen with a suck up best friend. The different social groups in the film mean that the audience can relate to this.These are some conventions that we thought of when creating our film.

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