Evaluation 4 - Who would be the target audience for your media product

14 yr old - People of this age will more likely want to watch our film as they can relate to it because of their age. As in the picture you can see that her hair is down and has make-up applied, this suggests that she is vain and that she cares about her appearance. The clothing that she is wearing is school uniform which is typical for this age but she is still wearing fashionable items such as branded coats and bags to keep up the fashionable trend within school. Also with her age she will be living at home with her parents and probably siblings.                                                                                                                         

18/19 yr old - Again as stated above this age is more at the older end of our target audience but still fits in for people of this age to watch our film. The studded leather jacket and purple hair shows that she is rebellious and doesn't care what older people think but still wears fashionable clothing as she does care what her friends and classmates think of her and her appearance. People of this age will most likely be studying in higher education like a-levels or college which means they are soon to leave full time education. Also she is still living at home but most-likely on the verge of leaving as she probably has a job or is thinking of going to university.  



Demographics: 

Age: 12-19
Location: England, east Anglia
Gender: Female
Income level: Low level income
Education level: Secondary school upwards 
Family status: Living at home
Occupation: Student
Ethnic background: Any

Psychographics, these are some of the things that our target audience are most likely interested in:

-Music that is currently trendy as they like to keep up to date and fit in with their peers within school.

-Socialising with friends is a important aspect of being popular as many people judge you for who you hang around with and speak to, so it is valued for girls of this age to fit in with the right people.

-They enjoy shopping for clothes in shops that are big brands like: River Island, New Look and Primark. This can be for clothes and also fashion accessories/icons, This is because they like to wear trendy/fashionable clothes so they keep up with the latest ongoing trends.

-People of this specific age group like to watch films like Mean Girls, Easy A, Twilight etc, so some of the film genres they like are rom coms, teen-angst and dramas.